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June 10, 2015 / Zircon Corporation

The Two-Way Marketing Street

Zircon’s Marketing ToolBox

From the early days of transactional marketing to today’s highly engaging relationship marketing, marketers have learned to adapt to the changing customer culture. Today’s marketers are entrenched in a two-way marketing street – one that is give and take, listen and respond, lead and reciprocate, and go forward and take a step back.

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Customers are directing traffic to and from your website, stopping to converse from the sidelines of third party sites or they are sitting in the driver’s seat, steering your discussion via the social media stratosphere.

How can companies benefit from the two-way street of marketing? Here are five superhighway ideas for your brand:

  • Rev It Up. Ignite your customer engine by understanding first what’s on your audience’s mind. What do they want? What are they thinking? Customer centricity is #1, replacing a sometimes contrasting sales mentality. Get the customer insights directly from the source. Conduct customer surveys, create…

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