Skip to content
June 11, 2014 / Zircon Corporation

It’s Showtime!

Zircon’s Marketing ToolBox

Picnic with dogSummer is right around the corner!  Backyard barbecues, picnics by the lake, and outdoor concerts fill those warm, sunny days. But even with these simple outings, before the festivities begin, logistics must be in order; from purchasing supplies, to producing a guest list, to selecting the venue. Similarly, boardrooms across America are armed with logistical planning for their major year end event – the holiday shopping season.

Prep time sets the stage for success days, weeks, months and sometimes even years down the line. To successfully promote a holiday campaign or launch a new product into the marketplace, extensive details cannot be left to chance – everything needs to be intricately placed together like pieces of a Jenga puzzle that must fit just right and with the right touch. A well-thought out action plan practically leaps off the manufacturing floor into shipping and into the retailer’s footprint. Put a marketing…

View original post 163 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: