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June 11, 2014 / Zircon Corporation

Brand Recognition in the Everyday World

Zircon in the Real World

It goes without saying that it’s good to be recognized in our work, from our colleagues, and from our customers.  And on top of that, if we’re challenged and enjoy our work life, it fulfills us. If the company we work for has widespread brand recognition, we feel like we’re part of something bigger than ourselves; it creates a sense of loyalty. If you invest the time and truly give your talent and effort to something, you naturally will feel loyalty for that endeavor or that enterprise.

I’m lucky. A big part of my job at Zircon is connecting with people. I get to communicate directly with our customers. They reward me by investing in our products. They challenge and inspire me. They give me the opportunity to make them successful with Zircon’s stud finders and wall scanners and have a positive influence on their day. It is important to…

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