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December 3, 2013 / Zircon Corporation

Marketing Innovation

Zircon’s quest to think outside the box is on-going and passionate. View the marketing insider’s view to marketing innovation.

Zircon’s Marketing ToolBox

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Each time Apple makes a new product introduction, it makes me think of innovation and how new product development promotes sales growth, enhanced productivity and a corporate sense of well-being.  Product innovation sets the stage for manufacturers, retailers and service providers, enabling sales growth and foray into new markets.

Innovation breeds passion for the product and for the brand.  From concept to tooling to final production runs, the new product creates bold energy that existing products cannot compete with.

As a marketer, each time the newly minted product packaging ships from the factory to its final retail destination, I feel a wave of anticipation.  It is one thing to see 3-D renderings and quite another sensation to actually feel the tooled product in your hands.  And even before the package sits on the store shelf, I do a spot check.  How well will this new product be received?  Does the point-of-sale…

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