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November 20, 2013 / Zircon Corporation

It’s All in the Packaging

First in the new blog series from Zircon’s Marketing Toolbox.

Zircon’s Marketing ToolBox

Marketing imageThe next time you’re in your home center or local hardware store, go to the nearest aisle and pick up a product that catches your eye. Ask yourself, “Why did I select this particular product? Is it because of the graphics or maybe the shape or type of the packaging?” Then take a closer look at the package as a whole. What message does the packaging convey? Does the packaging complement the product?SS HD25 frnt

Retail packaging is an art and, when skillfully done, serves multiple purposes. In its most practical sense, packaging houses and protects a product. However, with adequate thought and design, it can also be functional.

Packaging materials can range anything from plastic, cardboard, aluminum, or glass and are often combined for improved functionality, reduced costs, theft prevention, durability, and increased store shelf appeal. In the home improvement market, you may notice more rugged, durable materials, such as hard steel cases or clamshell embodied packaging…

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